Before we get into the design process, we will outline your brand vision, values, personality, audience and competitive analysis to get a clear idea of the design decisions you need to make.clear idea of the design decisions that will align with our objectives. In this step we make sure that our design work has meaning and strategy behind it. In addition, the creative direction includes several moodboards to establish the visual direction of the project.
With a clear direction, we will begin the design process – exploring different directions that align with your brand values and connect with your audience. We will likely go through one or two rounds of refining these concepts so that you feel 100% satisfied with the end result.